EMPLOYMENT
2020 – Present | Instructional Empowerment – Creative Services and Web Manager
- Lead the strategic planning, development, and maintenance of all company web assets, ensuring a consistent and user-friendly online experience.
- Create new campaign landing pages for a variety of products with conversion-focused designs that lead to high interaction on the pages and drive conversion.
- Collaborate with cross-functional teams to update and optimize website content, including text, images, videos, and interactive elements.
- Monitor website performance, conduct regular audits, and implement improvements based on SEO best practices and user feedback.
- Act as the primary liaison between the company and external creative service providers, such as graphic designers, photographers, and videographers.
- Coordinate project timelines, budgets, and feedback loops with creative partners to ensure successful collaboration and project outcomes.
- Create, edit, and curate compelling video content that resonates with the target audience and communicates the company’s messaging effectively.
- Monitor YouTube analytics and insights to optimize content performance, track audience growth, and identify opportunities for engagement and improvement.
- Collaborate with internal stakeholders to align YouTube content with overall marketing and branding strategies.
2019 – 2020 | The Centr – Marketing Strategist
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Lead the marketing team with marketing strategy and web development support for all marketing campaigns and sales funnels
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Provide the Agile SCRUM methodology structure for the marketing team utilizing Sprint Planning, Backlog Review, Retrospective, and Kaizen implementation
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Maintain website development and online/offline marketing assets to ensure it’s relevant, creative, and consistent with the company’s brand
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Software utilized includes: Hubspot, Infusionsoft, Zapier, Slack, Adobe Photoshop, Illustrator, Indesign, After Effects, Adobe Premiere, Final Cut Pro, Elementor Pro, WordPress and G-Suite
2017 – 2019 | NPE – Senior Web/Graphic Designer
- Supports the marketing team in web development for marketing campaigns and sales funnels
- Provides SCRUM Master support for the marketing team using the Agile SCRUM methodology practices (Sprint Planning, Backlog Review, Retrospective, Kaizen, etc.)
- Maintains website design and online/offline marketing material relevant, creative, and consistent with the company’s brand
- Designing mockups for landing pages, websites, blog/social media organic graphics, retargeting ads, social media Ad graphics and infographics
- Optimizes landing page layouts that increase conversions, click through rates, and drive calls-to-action
- Software utilized includes: JIRA, Unbounce, Ontraport, Hotjar, Infusionsoft, Zapier, Slack, Adobe Photoshop, Illustrator, Indesign, After Effects, Adobe Premiere, Final Cut Pro, Elementor Pro, WordPress and G-Suite
2015 – 2017 | FAMU College of Law – Web Administrator
- Develops and maintain the college’s website – law.famu.edu
- Designs web marketing materials which include: Landing pages, digital content (including graphics and videography) and social media ads
- Software utilized includes: Adobe Photoshop, Illustrator, After Effects, Brackets, and Final Cut Pro
2014 – 2015 | Market Traders Institute, Inc. – Web/Graphics Designer
- Designs web marketing materials which include: Landing pages, graphical emails and social media ads
- Designs marketing campaign logo, and assist with the rebranding of current product packaging
- Software utilized includes: Adobe Photoshop, Illustrator, Brackets, Sublime Text, Source Tree, GitHub, Exact Target, and Salesforce.
2013 – 2014 | Aya Associates, Inc. – Senior Support Analyst/Webmaster/Graphics Manager
- Develops and maintains all company sites which includes: ayaassociates.com, katarinasystems.com, and comp-u-floor.com
- Develops WordPress websites/online sales portals for clients in the floor covering industry
- Develop and manages product rebranding project which includes: a redesigned product logo, a website redesign, SEO initiatives, and new marketing material for both web and print
- Manages SEO campaigns and Google Analytic reporting for all company and client websites
- Provides technical support for Aya Associate’s flagship software
- CompUFloor ERP – Provides Database Administration for Microsoft SQL 2000-2008
2008 – 2016 | Great Faith Church – Media/ Graphics Manager/ Pastoral Assistant
- Designs and prints marketing material and creates Audio/Video Presentations for display
- Develops and maintains the church website (www.gfc3.com) and social media presence
- Assist in the organization and facilitation of multiple projects in various areas of the ministry
- Develops and implements strategic marketing campaigns via print and social media
2009 – 2010 | Ardyss International – Marketer/Webmaster/Graphic Designer
- Designing marketing materials, Developed social media marketing campaigns
- Developed a flash based website for all sales team members
- Appointment scheduling, sales presentations, employee training, and new client prospecting
2006 – 2008 | Imogee Clothing, LLC. Owner/Head Designer
- Designed and printed designer t-shirts. Designed and finalized all shirt designs, conceptualized and directed quarterly fashion shows, managed and coached a team of eight employees, orchestrated advertising via printed materials and social media, and developed a sales forecast and overall vision for the company
2007 | JT Media & Design – Graphic Design Specialist/Office Manager
- Responsible for finalizing all web design and print material produced by the shop
- Used Adobe Photoshop, Illustrator, and InDesign to produce high res designs for marketing firms, small business owners, promoters and insurance agencies