Download My Resume Here
Creative Services and Web Development Manager, Instructional Empowerment
Marketing Strategist, The Centr
Senior Web/Graphic Designer, NPE Fitness
Creative Strategist & Web Administrator, FAMU College of Law
Web/Graphics Designer, Market Traders Institute, Inc.
Senior Support Analyst/Creative Manager, Aya Associates, Inc.
Creative Director/Pastoral Assistant, Great Faith Church
Creative Services and Web Development Manager, Instructional Empowerment
2020 – Present
- Spearheaded the strategic overhaul of web properties, significantly enhancing user experience and achieving a unified brand voice across all digital platforms.
- Designed and implemented high-conversion campaign landing pages, increasing user interaction and conversion rates through innovative design principles.
- Led cross-functional teams in the refresh of website content, ensuring dynamic and SEO-optimized presence that reflects the latest brand messaging and visual standards.
- Established and managed productive relationships with external creative vendors, aligning project visions and ensuring deliverables meet high-quality standards.
- Pioneered the creation and curation of video content that significantly improved audience engagement and communication of key brand messages.
Marketing Strategist, The Centr
2019 – 2020
- Orchestrated marketing strategies and web development initiatives, resulting in cohesive and impactful marketing campaigns that elevated brand recognition.
- Implemented Agile SCRUM methodologies, optimizing workflow and enhancing team productivity and project turnaround.
- Maintained and updated a comprehensive suite of marketing assets, reinforcing the brand’s creative direction and visual identity.
Senior Web/Graphic Designer, NPE Fitness
2017 – 2019
- Led design projects from conception to launch, focusing on creating visually appealing and brand-consistent web and marketing materials.
- Employed SCRUM methodology to streamline project execution within the marketing team, achieving superior results in campaign effectiveness and design quality.
- Optimized web properties for conversion and user engagement, leveraging analytics to guide design improvements and content strategy.
Creative Strategist & Web Administrator, FAMU College of Law
2015 – 2017
- Directed the development and maintenance of the college’s website, enhancing the platform’s usability and aesthetic appeal through targeted design initiatives.
- Created engaging digital marketing materials, driving increased traffic and user engagement through innovative visual storytelling.
Web/Graphics Designer, Market Traders Institute, Inc.
2014 – 2015
- Designed compelling web marketing materials, including email campaigns and social media content, that significantly boosted user engagement and brand visibility.
Senior Support Analyst/Creative Manager, Aya Associates, Inc.
2013 – 2014
- Managed comprehensive web and graphic design projects, including website redesigns and product rebranding, enhancing online visibility and brand coherence.
Creative Director/Pastoral Assistant, Great Faith Church
2008 – 2016
- Developed and executed integrated marketing and design strategies, from website management to social media campaigns, amplifying the church’s digital footprint.
EDUCATION
Leadership – M.B.A.
Huizenga School of Business Orlando, FL
NOVA Southeastern University
Business Marketing – B.A.
School of Business Orlando, FL
University of Central Florida
Certified SCRUM Master
SCRUM.org
