My Resume

Creative Services and Web Development Manager, Instructional Empowerment
2020 – Present

As the Creative Services and Web Manager at Instructional Empowerment, I play an integral role in driving business results by overseeing creative direction, web strategy, and digital marketing initiatives. Utilizing SCRUM methodologies, I collaborate across departments to deliver impactful outcomes.

• Spearheaded the strategic redesign of the Marzano Evaluation Center website, which led to a 348% increase in key events such as form fills and downloads and a 136% rise in active users within just two months.
• Directed creative efforts for the annual educators’ conference, exceeding the registration goal by 20% through visually engaging campaigns and promotional content.
• Collaborated with the marketing team to produce high-performing LinkedIn ad campaigns, achieving a 20x improvement in cost-per-click and a 57.4% increase in click-through rates.
• Partnered on webinar campaigns that delivered measurable ROI, including one initiative generating $142,000 in revenue from a $10,000 investment, resulting in a remarkable 1,316.72% return on ad spend.
• Designed and maintained marketing automation systems in HubSpot with Salesforce CRM integration, enhancing lead management, data cleanliness, and automation efficiency.
• Directed the production of testimonial and promotional videos, which drove engagement and supported case studies across multiple platforms, further solidifying the organization’s digital presence.

This role underscored my ability to align creative strategies with organizational goals, leveraging my expertise to produce tangible business results in a fast-paced, performance-driven environment.

Marketing Strategist, The Centr
2019 – 2020

• Orchestrated marketing strategies and web development initiatives, resulting in cohesive and impactful marketing campaigns that elevated brand recognition.
• Implemented Agile SCRUM methodologies, optimizing workflow and enhancing team productivity and project turnaround.
• Maintained and updated a comprehensive suite of marketing assets, reinforcing the brand’s creative direction and visual identity.

Senior Web/Graphic Designer, NPE Fitness
2017 – 2019

• Led design projects from conception to launch, focusing on creating visually appealing and brand-consistent web and marketing materials.
• Employed SCRUM methodology to streamline project execution within the marketing team, achieving superior results in campaign effectiveness and design quality.
• Optimized web properties for conversion and user engagement, leveraging analytics to guide design improvements and content strategy.

Creative Strategist & Web Administrator, FAMU College of Law
2015 – 2017

• Directed the development and maintenance of the college’s website, enhancing the platform’s usability and aesthetic appeal through targeted design initiatives.
• Created engaging digital marketing materials, driving increased traffic and user engagement through innovative visual storytelling.

Web/Graphics Designer, Market Traders Institute, Inc.
2014 – 2015

• Designed compelling web marketing materials, including email campaigns and social media content, that significantly boosted user engagement and brand visibility.

Senior Support Analyst/Creative Manager, Aya Associates, Inc.
2013 – 2014

• Managed comprehensive web and graphic design projects, including website redesigns and product rebranding, enhancing online visibility and brand coherence.

Creative Director/Pastoral Assistant, Great Faith Church
2008 – 2016

• Developed and executed integrated marketing and design strategies, from website management to social media campaigns, amplifying the church’s digital footprint.