My Resume

Creative Services and Web Development Manager, Instructional Empowerment
2020 – Present

As the Creative Services and Web Development Manager at Instructional Empowerment, I play an integral role in driving business results by overseeing creative direction, web strategy, and digital marketing initiatives. Utilizing SCRUM methodologies, I collaborate across departments to deliver impactful outcomes.

• Lead the creative direction for multi-channel campaigns, encompassing web design, social media content, video production, and print collateral, to support sales, marketing, and event initiatives.
• Manage a team of freelance graphic designers, videographers, web developers, and PPC specialists to deliver high-quality creative outputs aligned with organizational goals.
• Spearheaded the redesign of the Marzano Evaluation Center website, resulting in a 348% increase in key events and a 136% rise in active users within two months.
• Develop and coordinate all print materials, including brochures, event signage, and direct mail pieces, ensuring consistency with brand identity.
• Oversee video production efforts, including promotional and testimonial videos for marketing campaigns and case studies.
• Collaborate with clients and internal stakeholders to refine creative strategies, present concepts, and incorporate feedback.
• Improved campaign ROI by integrating creative strategies with analytics-driven insights, achieving a 1,316.72% return on ad spend for a key webinar initiative that generated $142,000 in revenue from a $10,000 investment.
• Implemented Agile SCRUM workflows to streamline creative and marketing processes, driving a 30% boost in team productivity in less than three months.

This role underscored my ability to align creative strategies with organizational goals, leveraging my expertise to produce tangible business results in a fast-paced, performance-driven environment.

Marketing Strategist, The Centr
2019 – 2020

• Led the development and execution of comprehensive marketing strategies and web development initiatives, increasing brand recognition by 40% through targeted social media campaigns and boosting email responsiveness rates by 25% with optimized messaging and design strategies.
• Defined and implemented creative strategies that aligned with brand goals, ensuring consistency across digital, print, and web channels.
• Streamlined team workflows by introducing Agile SCRUM methodologies, achieving a 30% increase in productivity and accelerating project turnaround times within three months.
• Directed the production of marketing assets, including web designs, social media graphics, and print materials, enhancing the visual identity and storytelling of the brand.
• Managed external resources, including freelance designers and videographers, ensuring quality deliverables that met project objectives and adhered to budget constraints.
• Collaborated with cross-functional teams to align creative outputs with strategic goals, including directing a campaign for a real estate broker that leveraged targeted digital ads and engaging content. This campaign resulted in a significant revenue increase, securing multiple high-value property sales and demonstrating the tangible impact of our marketing efforts on the client’s business growth.
• Produced detailed post-campaign reports for external stakeholders analyzing performance metrics, leading to data-informed refinements that enhanced the effectiveness of future initiatives.

Senior Web/Graphic Designer, NPE Fitness
2017 – 2019

• Directed the design and execution of marketing campaigns for the fitness industry and professional training programs, ensuring cohesive brand identity across web, print, and digital platforms.
• Implemented Agile SCRUM methodologies to streamline project workflows, enhancing team efficiency and meeting tight deadlines for high-impact campaigns, including fitness masterclasses and guru training programs.
• Spearheaded the optimization of NPE’s website and landing pages, resulting in a 25% increase in user engagement and a measurable boost in lead conversions for subscription-based coaching services.
• Designed and managed a suite of marketing materials tailored to the fitness and coaching industry, including promotional brochures, event collateral, social media graphics, and video assets, driving brand recognition and audience growth.
• Collaborated with cross-functional teams to develop and execute creative strategies that aligned with fitness business goals, enhancing campaign ROI and elevating the brand’s market presence.
• Oversaw external freelancers, including graphic designers, web developers, and PPC specialists, ensuring consistent quality and on-time delivery of outsourced creative projects.
• Successfully launched a new fitness coaching product by creating high-performing landing pages, email campaigns, and digital ads, contributing to a significant increase in revenue and client acquisition.

Creative Strategist & Web Administrator, FAMU College of Law
2015 – 2017

• Led the design, development, and maintenance of the law school’s website, enhancing usability, visual appeal, and accessibility for prospective students, faculty, and alumni. These efforts resulted in a 40% increase in user engagement and a significant rise in admissions inquiries.
• Developed and executed targeted digital marketing campaigns aimed at increasing student enrollment and engagement with alumni networks. By incorporating strategic visual storytelling and analytics, campaigns drove measurable growth in web traffic and engagement metrics.
• Designed and coordinated print materials, including recruitment brochures, event programs, and annual reports, ensuring alignment with the law school’s branding and mission.
• Managed external freelancers, including graphic designers and web developers, to deliver specialized creative assets for academic and legal program marketing initiatives, ensuring timely and budget-conscious execution.
• Collaborated with academic and administrative departments to create marketing materials that highlighted the school’s strengths in legal education and community impact, presenting and refining concepts based on stakeholder feedback.
• Used analytics tools to identify key opportunities for website improvement, optimizing content for prospective students and legal professionals, reducing bounce rates, and increasing time spent on informational pages.

Web/Graphics Designer, Market Traders Institute, Inc.
2014 – 2015

As part of a collaborative and high-performing marketing team, I gained valuable insights into effective leadership and team dynamics while contributing to the success of key creative initiatives. My design and creative contributions played a pivotal role in driving measurable improvements across critical marketing metrics.

• Designed visually engaging web marketing materials, including targeted email campaigns and social media assets, that enhanced user engagement and strengthened brand visibility.
• Contributed to the optimization of web ads and landing pages, resulting in increased conversions, improved time-on-page metrics, and higher engagement rates.
• Collaborated closely with cross-functional team members, providing creative input and aligning designs with strategic marketing goals to amplify the effectiveness of campaigns.
• Played a key role in refining visual storytelling strategies, ensuring cohesive brand representation across digital channels and supporting broader team efforts to meet and exceed campaign objectives.
• Leveraged analytics to inform design decisions, directly contributing to measurable improvements in key performance indicators such as click-through rates and lead generation.

Senior Support Analyst/Creative Manager, Aya Associates, Inc.
2013 – 2014

• Managed comprehensive web and graphic design projects, including website redesigns and product rebranding, enhancing online visibility and brand coherence.

Creative Director/Pastoral Assistant, Great Faith Church
2008 – 2016

• Developed and executed integrated marketing and design strategies, from website management to social media campaigns, amplifying the church’s digital footprint.